Our Aim: creating a well-known international brand, establishing a first-class enterprise, beautifying the world with Core Power.

Core Ideal: creating value for customers, struggling for richness of country, increasing opportunities for staff.

Our Spirit: Integrity, Dedication, Teamwork, Innovation

Action Principle: Devoting spirit, Creditable service, Continuous progress, Closest comprehension

Security Concept: safety and prevention first.

Service Principle: Smiling, Swift, Specialized, Concentrated.

Humanism Idea: putting people first, making use of their strong point.